Fashion news

Designed with the love of local produce

«We have everything in Oslo!» The line is spoken by one of the models in Elisabeth Stray Pedersen’s new fashion video shown digital at Oslo Runway this week.

The video showcase Stray Pedersen’s new collection No.9 – a collab between the designer and Fretex, a local charity shop selling secondhand fashions.

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In 2015 designer and entrepreneur Elisabeth Stray Pedersen took over a 60-year-old outerwear factory situated in Oslo. The ESP brand was born. Ever since, the brand has continued evolving collections with the factories signature style, iconic blanket coats in pure Norwegian lambswool. The brand collaborate with a selection of local crafts guilds from Norway and the garments are sold to shops in Norway and Japan. The brand showcased lastly at Oslo Runway in 2018, and Fashion Oslo in 2019. In 2019 Elisabeth Stray Pedersen won the prestigious award Jacobs price by Design and Architecture Norway for the work with ESP. This year the brand was bought into the collections at Oslo National Museum of the Arts and published in Vogue Japan this year as one of Scandinavia’s sustainable new fashion designers.‍

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Designer Elisabeth in blazer from @fretexfashion upcycle colab. Foto borrowed from Elisabeths Instagram account.

To model her new line in her fashion video Stray Pedersen chose two other Norwegian entrepreneurs – Cornelia Øiestad and Vanessa Krogh – the women behind the beverage company Villbrygg. The beverages have become popular that renown restaurants and coffee bars all over the world line up to buy, according to Norwegian newspaper Finansavisen.

All video credits in the Youtube description box.

In the video, we see Øiestad and Krogh go about their business picking herbs for their drinks in Oslo, of course – dressed in ESP’s sustainable fashion. Perfect message.

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The new ESP-collection – No.9 – is designed with upcycled materials combined with new pieces, resulting in unique and extremely wearable styles. Some awsome black-on-black-combos for those who love them, as well as more colourful items. This collection is sold exclusively in the shop Sorgenfri in Oslo.

All photos: Torjus Berglid

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