Entrepeneurs Fashion Style

Fashion inspired by modern art

Marianne Framhus’s FW2020/21 collection pays tribute to American abstract expressionism with a series of printed shirts in silk stretch, crepe de chine and jacquard. The collection includes a series of twill silk scarves that can be worn on their own with a simple cashmere sweater or to complement the look of the elegant shirts.

The patterns were painted with acrylics and converted to print, and the playful sunflowers, roses and dots as well as some minimalist stripe patterns that adds a dynamic elegance to the collection.

Framhus says she was inspired by the spontaneous expression of  artists like Clyfford Still, Willem de Kooning and Jason Pollock – American abstract expressionist painters who made the New York art scene hip in the 1950s.

The term abstract expressionism, originating from Germany in the early 1919 and the art mag Der Sturm, was first applied to American art in the late 1940s by art critique Robert Coats who wrote for the New Yorker. With artists such as Willem de Kooning, Arshile Gorky and Jason Pollock it was the first time a specifically American art movement gained international influence, and put New York on the map of the western art world – a place that European cities like Paris and Berlin had completely dominated up until then.

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According to theartstory.org these artists were all were committed to art as expressions of the self, born out of profound emotion and universal themes, and most were shaped by the legacy of surrealism. Pollock had pretty much started out with a more figurative traditional expression but gained international acclaim when he switched from painting representational objects like people and animals to abstract works.

Designer Marianne Framhus wants to adapt the playfulness and impulsive vibe of this art movement to our wardrobes and help make you build your wardrobe with a personal flair that you can love for years to come – pretty much like you would love a painting.

All fashion photos: FredJonny

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