If you never managed to throw away your old Barbie dolls? Maybe you also went out and bought the irrissistible Bratz Dolls as an adult even if you had no kids to use as an excuse? Well, you are in great company. Because with the pandemic limiting designers runway shows they have to be creative in oder to dazzle us with their new collections. And for Jeremy Scott/Moschino and the italian street wear brand GDCS it is also a chance to dive back into the wonderful world of the fashion dolls so many of us loved as children – Jeremy using real marionettes and GCDS presenting digital dols on the runway . Jeremy Scott is known for his playful take on fashion and when launching his SS2021 for Moschino he chose to do so using beautifully crafted marionettes on the runway.
The show was humorously titled: “No strings attached” and even celeb and magazine editor lookalike marionettes were placed front row: Anna Wintour (Vogue), Nina Garcia (Elle), Edward Enninful (British Vogue), Angelica Cheung (Vogue China) and Vanessa Friedman (The New York Times).
All the pieces in the collection were sewn with seams inside out, showing what is normally hidden on a garment.
“As the world seems to be splitting along the seams, the bare inner workings of something new will be exposed,” says Jeremy Scott. he is no stranger to playing with dolls, and already did a collab with Barbie a few years ago. The marionettes for the new video were designed by Jim Henson’s Creature Shop for the film showcasing 40 new looks using 30-inch marionettes. Everyone portrayed in the front row received their marionettes as a gift from Scott.
“I’ve done traditional fashion shows for about 23 years so it was a wonderful reprise,” Scott said. “Fundamentally I think about creativity like water. I can pour it in a glass, in a vase. I could pour it in my pool, I could pour it in the cracks of the sidewalk. It will still be water. It will still be creativity. It will just take different forms,” said Scott in an interview with american Variety.
God cannot destroy dolls! Well that could easily be the message sent by italian street brand GCDS with their latest runway show video – letting digitally designed dolls take center stage!
GCDS was founded in 2015 by brothers Giuliano and Giordano Calza in Milan, Italy. The name is an acronym for the phrase “God Cannot Destroy Streetwear”. The first pieces of clothing developed by the line were sweatshirts with the GCDS logo on the front. There were only 100 sweatshirts made in the first attempt.
The presentation of their SS2021 collection is as playful and creative as they come, and much suited to the designers playful take on street wear as you can see below. As for modelling we have seen it comming – they will soon be replaced by digital avatars – and virtual influencers. After all, they never age, never put on weight, never complain about tough work hours and never ever create drama.